For Verizon FiOS incredible limited time offer. I created shared mail and direct mail pieces that resembled running from the bulls in Pamplona, Spain (Pamplonada).
To get the effect I put the $84.99 price character in a Spanish neighborhood, as you see the bull you know the price is about to go. Get it before it's gone.
Art Director: Julio Flores
English Copywriter: Will Kline
Spanish Copywriter: Julian Garcia
