Statoil, an innovative energy company from Norway, is making waves in the United States, especially in Texas. They're teaming up with Texas universities to boost their STEM programs and make a real difference.
Our team developed a concept centered around the theme of "making the impossible possible." In Texas, college football is a beloved tradition, and every school takes immense pride in its team’s achievements. We created a fun and engaging print campaign that drew parallels between the historic accomplishments of each school's football program and Statoil's milestones over the years. This campaign was featured across campuses and college towns.
To further enhance Statoil's visibility, we developed LED banners that were displayed during football games and crafted announcements that highlighted Statoil's commitment to the power of possibility. Additionally, we designed interactive walls strategically placed outside football stadiums, creating an experience for fans and showcasing Statoil’s innovative spirit and commitment to help STEM program students.
Creative Director: Alex Garcia
Art Director: Julio Flores
Copywriter: Gabriel Flores
I worked with several Procter & Gamble hair product brands, crafting engaging content and dynamic social ads across multiple platforms. From leveraging influencer-generated content to creating animations from scratch, I brought each brand’s unique essence to life. My projects spanned from organic social media content, eye-catching ads, and brand launches, ensuring each brand looked aesthetically pleasing and stayed true to its identity.
The brands I worked with included Hair Code, Water<ss, Hair Biology, Soley, Hair Food, and more.
Our team had the incredible opportunity to collaborate with the 2017 Houston Super Bowl Host Committee on a comprehensive campaign to create materials and content for their brand, to be featured across all social media platforms and events.
Our mission was to captivate and engage audiences through a series of weekly creative content releases. With each post, we curated visually stunning content that not only aligned with the Super Bowl's brand but also celebrated the culture and pride of Houston. We showcased iconic landmarks, highlighted local stories, and covered various events, all designed to build anticipation and foster engagement among thousands of fans.
A key part of this campaign was the Touchdown Tour, a series of events held in the surrounding areas of Houston as part of the preparations for Super Bowl LI in 2017. I led the creation of all creative designs for the event, collaborating closely with multiple vendors to bring the vision to life. My responsibilities included crafting unique Snapchat filters, designing dynamic social media posts, and conceptualizing the stage setup, way finding signs, and interactive games.
Through this comprehensive and multifaceted campaign, we were able to not only highlight the excitement of the Super Bowl but also to shine a spotlight on the vibrant community of Houston. Our work contributed to a memorable and engaging experience for fans, enhancing the overall celebration of the Super Bowl.
Creative Director: Alex Garcia
Art Director: Julio Flores
Social Media: Cristina Galushko & Katrina Madrinan
Nestled in the beautiful region of northeast Georgia, surrounded by the Appalachian Mountains, Northeast Georgia Health System wanted to launch a campaign to attract healthcare talent to this beautiful area. The goal was not only to highlight the stunning natural surroundings and proximity to Atlanta, but to emphasize NGHS's core values and commitment that make it an exceptional place to work.
The concept, “Life’s Work,” embodies the mission to support every aspect of healthcare employees' lives. It focuses on the belief that when you join NGHS, they partner with you in both your professional and personal endeavors. The campaign focuses on the multifaceted lives of potential employees, exploring their professional aspirations and personal interests, while showcasing the breathtaking scenery of northeast Georgia.
Art Director:
Julio Flores
Copywriters:
Jennifer Wobser & Emily Gaines
During the pandemic, many of our production projects faced postponements. In response, we pivoted to create 'at-home' content featuring our expert Entomologists. Our goal was not only to produce engaging bug-related content for consumers but also to ensure its relevance by aligning with current trends and events. By leveraging the expertise of our Procter & Gamble Entomologists, we crafted content that not only educated but also captivated our audience.
My primary responsibilities involved participating in weekly calls with the Entomologists to brainstorm ideas and conduct virtual video shoots. Following the filming sessions, I managed the post-production process, handling video animation and editing to produce the final content.
Love & Cookies is a cookie brand with a heartwarming story and a mission to make a difference. Founded in Austin, TX by Ashley Cameron after her son was diagnosed with Kawasaki disease, the brand was born out of her son's love for cookies. Ashley donates a portion of the sales to the Kawasaki Kids Foundation, combining her passion for baking with a commitment to giving back.
As the brand grew, transitioning from Ashley’s kitchen to their first brick-and-mortar location, she sought our expertise to build a cohesive and compelling brand identity. With only a logo and a few colors to start, we were tasked with bringing Love & Cookies to life. Our work included developing a comprehensive concept and design for social media, delivery boxes, store box labels, cookie labels, and frozen cookie packaging.
In 2022, Ashley and Love & Cookies entered the H-E-B Quest for Texas Best contest and won first place for their frozen cookie product. Now, you can find their delicious cookies (and my designs) at your nearest H-E-B.
Art Director: Julio Flores
Copywriter: Jennifer Wobser
Gabbanelli Accordions are a cornerstone of Mexican Regional Music, celebrated for their rich sound and craftsmanship. Made in Italy and assembled in Houston, TX, these instruments blend European artistry with local expertise.
Initially, I envisioned accordions as books that hold wonderful stories and share them with the world. However, the resemblance between an accordion and a typewriter made for an even more impactful concept. The "Typewriter" idea illustrates that the best stories are told through music. Just as a typewriter brings words to life, the Gabbanelli accordion transforms stories into music. For Mexican Regional Music artists, the Gabbanelli accordion is the ultimate dream instrument, turning their heartfelt stories into captivating music.
Houston Addy's 2017
Best in Show - Print
The Amazon Beauty department was in search of some original photography for their skin tone finder feature, our team suggested doing a photoshoot to achieve these goals. This project has been one of the most exhausting yet enjoyable I've been a part of.
My responsibilities included collaborating with the team to select local models who met our criteria for diversity in backgrounds, skin tones, age, and body features.
On the day of the shoot, I worked closely with the makeup artists and hairstylists to oversee the direction of each model's look. I directed the shoot working with the photographer, while engaging with the models to provide instructions. I was part of the post-production process, selecting the final shots for our retoucher to work on. I was deeply satisfied with the final results, thanks to the excellent collaboration of both our photographer and the retoucher.
Art Director:
Julio Flores
Photographer:
Rosemary Rey
Verizon FiOS wanted to highlight the incredible power of their equal upload and download internet speeds. Our team got together to concept and develop a captivating shared mail piece that showcased the power of FiOS at your fingertips. We crafted graphics, illustrations, and had a mini photo shoot. The final piece brought the dynamic, effortless efficiency of FiOS to life in a visually compelling way.
Art Directors: Rene Cruz & Julio Flores
English Copywriter: Kristin Pendleton
Spanish Copywriter: Julian Garcia
Every month, I teamed up with the creative team to design lively and culturally relevant content for Sonic Drive-In Latino. We worked on a mix of still images, GIFs, and videos, and even went on fun on-site photoshoots to showcase Sonic’s tasty treats. Our goal was always to capture the "crave-ability" of the products and make engaging designs that connected with our Hispanic audience.
Art Director: Julio Flores
The purpose of this campaign was to urge people to speak up frequently about colon cancer screenings. The recommended age for colon screening had been lowered from 50 to 45 years, as colorectal cancer is now the second leading cause of cancer-related deaths in the U.S. for both men and women combined.
My team and I developed a fun concept that departed from the brand's typical campaigns without compromising the seriousness of the subject. The idea was that 'Talking about colorectal screenings is awkward, but the good news is that we love awkward conversations.' This approach highlights that healthcare providers are dedicated to having uncomfortable talks that save lives.
Art Director:
Julio Flores
Copywriter:
Jennifer Wobser
The client sought a fresh design for their website, aiming to enhance their online presence. My team and I had the opportunity to present various concepts and design approaches that would not only highlight their leadership in technology but also establish them as a trustworthy data company for businesses.
The website refresh concept is intended to showcase the company's significant contributions to the industry and the world. It aims to position the company as a forward-thinking partner who understands both the specific needs of individual clients and the broader global context.
Copywriter: Jennifer Wobser
I led the conceptualization and design of the Verizon FiOS 2013 back-to-school campaign, centered around classroom-inspired themes. The campaign focused on how FiOS's services could position students ahead of the curve with their exceptional features and reliability. We created nostalgic classroom graphics such as chalkboards and layouts like test scantrons to resonate with our audience.
The campaign's significant success prompted its reuse in the 2014 back-to-school season.
Art Director: Julio Flores
English Copywriters: Kristin Pendleton & Will Kline
Spanish Copywriters: Julian Garcia & Fernando Sanchez
This Zevo Bio-Selective campaign was designed to provide consumers with detailed information about Bio-Selective Technology. As a relatively new concept for the brand, our goal was to educate consumers about the science behind Zevo products through different efforts that included a detailed video animation, social campaign and a landing page.
My responsibilities included initial ideation, video animation, creating graphics and illustrations, landing page design, and final site development using Shogun.
Copywriter:
Haley Robinson
