Verizon FiOS

I led the conceptualization and design of the Verizon FiOS 2013 back-to-school campaign, centered around classroom-inspired themes. The campaign focused on how FiOS's services could position students ahead of the curve with their exceptional features and reliability. We created nostalgic classroom graphics such as chalkboards and layouts like test scantrons to resonate with our audience.

The campaign's significant success prompted its reuse in the 2014 back-to-school season. 

Art Director: Julio Flores

English Copywriters: Kristin Pendleton & Will Kline

Spanish Copywriters: Julian Garcia & Fernando Sanchez