CHI Health - Colon Campaign

The purpose of this campaign was to urge people to speak up frequently about colon cancer screenings. The recommended age for colon screening had been lowered from 50 to 45 years, as colorectal cancer is now the second leading cause of cancer-related deaths in the U.S. for both men and women combined.

My team and I developed a fun concept that departed from the brand's typical campaigns without compromising the seriousness of the subject. The idea was that 'Talking about colorectal screenings is awkward, but the good news is that we love awkward conversations.' This approach highlights that healthcare providers are dedicated to having uncomfortable talks that save lives.

Art Director:
Julio Flores

Copywriter:
Jennifer Wobser