Northeast Georgia Health System

Nestled in the beautiful region of northeast Georgia, surrounded by the Appalachian Mountains, Northeast Georgia Health System wanted to launch a campaign to attract healthcare talent to this beautiful area. The goal was not only to highlight the stunning natural surroundings and proximity to Atlanta, but to emphasize NGHS's core values and commitment that make it an exceptional place to work.

The concept, “Life’s Work,” embodies the mission to support every aspect of healthcare employees' lives. It focuses on the belief that when you join NGHS, they partner with you in both your professional and personal endeavors. The campaign focuses on the multifaceted lives of potential employees, exploring their professional aspirations and personal interests, while showcasing the breathtaking scenery of northeast Georgia.

Art Director:
Julio Flores

Copywriters:
Jennifer Wobser & Emily Gaines