Super Bowl 2017

Our team had the incredible opportunity to collaborate with the 2017 Houston Super Bowl Host Committee on a comprehensive campaign to create materials and content for their brand, to be featured across all social media platforms and events.

Our mission was to captivate and engage audiences through a series of weekly creative content releases. With each post, we curated visually stunning content that not only aligned with the Super Bowl's brand but also celebrated the culture and pride of Houston. We showcased iconic landmarks, highlighted local stories, and covered various events, all designed to build anticipation and foster engagement among thousands of fans.

A key part of this campaign was the Touchdown Tour, a series of events held in the surrounding areas of Houston as part of the preparations for Super Bowl LI in 2017. I led the creation of all creative designs for the event, collaborating closely with multiple vendors to bring the vision to life. My responsibilities included crafting unique Snapchat filters, designing dynamic social media posts, and conceptualizing the stage setup, way finding signs, and interactive games.

Through this comprehensive and multifaceted campaign, we were able to not only highlight the excitement of the Super Bowl but also to shine a spotlight on the vibrant community of Houston. Our work contributed to a memorable and engaging experience for fans, enhancing the overall celebration of the Super Bowl.

Creative Director: Alex Garcia

Art Director: Julio Flores

Social Media: Cristina Galushko & Katrina Madrinan