During the pandemic, many of our production projects faced postponements. In response, we pivoted to create 'at-home' content featuring our expert Entomologists. Our goal was not only to produce engaging bug-related content for consumers but also to ensure its relevance by aligning with current trends and events. By leveraging the expertise of our Procter & Gamble Entomologists, we crafted content that not only educated but also captivated our audience.
My primary responsibilities involved participating in weekly calls with the Entomologists to brainstorm ideas and conduct virtual video shoots. Following the filming sessions, I managed the post-production process, handling video animation and editing to produce the final content.